📊 Brand Search Impressions
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🆚 Cars24 Share of Searches
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⚡ Cars24 ÷ Spinny
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📈 Monthly trendBrand Search ImpressionsTotal times Cars24-related searches appeared on Google, India.
📅 Month-on-MonthMonthly Impressions Tableℹ Brand Search Impressions = how many times Cars24-brand keywords (cars24, cars 24, card24…) appeared in Google Search results — a proxy for brand awareness & search demand.
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📊 MoM ChartImpressions by MonthBlue = grew vs prior month · Red = declined
📆 Week-on-WeekWeekly Brand Search ImpressionsTotal weekly impressions from Google Search Console since Nov 2023. Blue = grew, Red = declined.
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📆 Day-on-DayDaily Brand Search ImpressionsDaily impressions from Google Search Console. Blue = grew, Red = declined.
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🍩 Category BreakdownKeyword Volume by Categoryℹ Keyword Volume = total Google-search impressions for Cars24-brand keywords, grouped by the search intent behind each term (Buy, Sell, City, Customer Care, etc.).How search impressions split across intent categories for the selected period.
Month
📅 Month-on-MonthCategory Volume by MonthMonthly keyword impressions per category — months in rows, categories in columns.
📊 Last 12 monthsCategory Trends Over TimeHow each search category has grown or shrunk over the past year.
📈 Monthly BenchmarkShare of Searches — Cars24 vs Competitorsℹ Share of Search (SoS) = of every branded search across all tracked competitors in the category, the % that is for Cars24. Higher = Cars24 owns more of the category's total search demand.Blue column = Cars24. Gap column = Cars24 pp minus Spinny pp. Green = Cars24 leads.
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📆 GranularShare of Searches — Week or Day LevelBlue column = Cars24. Toggle between weekly and daily granularity.
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📅 City GrowthCars24 SoS Growth — All Cities (Month-on-Month)Green cell = higher than 6 months ago.
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Cities
🏙 City BattleCars24 vs Spinny — Share of Searches by CityGap = Cars24 % minus Spinny %. Green = Cars24 leads that city.
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Cities
Data Refresh Log
🔄 Refresh HistoryWhen the dashboard last pulled dataDaily automated pulls. Δ = change since the previous pull.